Looking for the latest Toni & Guy Salon price list 2026? TONI&GUY is a premium international salon brand known for expert haircuts, advanced coloring, balayage, highlights, smoothing treatments, Olaplex services, blowouts, bridal styling, and professional salon education.

Founded in London in 1963, TONI&GUY has grown into one of the most respected names in global hairdressing. The brand is known for modern haircut techniques, creative color work, high-end salon training, and professional styling for men, women, and children.
In the United States, TONI&GUY salons offer services at different stylist and technician levels. This means prices can vary depending on whether you book with a Director, Art Director, Creative Director, Technician, Technical Director, or Technical Creative Director.
Before booking, remember that Toni & Guy Salon prices may vary by location, stylist level, hair length, service complexity, product use, and consultation needs.
Toni & Guy Salon Price List 2026
Here is the estimated TONI&GUY Salon price list for haircut, styling, color, cosmetic services, Olaplex, and smoothing treatments in the USA.
Haircut & Styling Prices
| Service | Director Price | Art Director Price | Creative Director Price |
|---|---|---|---|
| Cut & Style | $65+ | $90+ | $115+ |
| Children, 10 & Under | $55+ | $60+ | $70+ |
| Blowdry | $45+ | $45+ | $55+ |
| Specialty Style / Updos | $75+ | $90+ | $151+ |
Technical Color Service Prices
| Service | Technician Price | Technical Director Price | Technical Creative Director Price |
|---|---|---|---|
| Color Gloss | $55+ | $65+ | $70+ |
| Tints | $65+ | $105+ | $145+ |
| Lighteners | $80+ | $120+ | $160+ |
| Ombré / Balayage | $130+ | $170+ | $210+ |
| Mini Partial Highlights | $65+ | $85+ | $105+ |
| Partial Highlights | $85+ | $110+ | $165+ |
| Full Highlights | $105+ | $145+ | $190+ |
| Tint with Highlights | $115+ | $135+ | $175+ |
| Relaxers | $75+ | $90+ | $100+ |
| Perms | $100+ | $130+ | $175+ |
Cosmetic Service Prices
| Service | Starting Price |
|---|---|
| Cosmetic Application | $50+ |
Olaplex Treatment Prices
| Service | Price |
|---|---|
| Color Treatments | $30 |
| Conditioning Treatments | $50 |
| Take Home for Retail | $30 |
Smoothing Treatment Prices
| Length / Area | Timing | Starting Price |
|---|---|---|
| Partial / Spot Treatment | 1 hr | $150+ |
| Short to Medium Hair | 2 hrs | $300+ |
| Long Hair | 3 hrs | $400+ |
Note: These are estimated starting prices. Final pricing may increase depending on hair length, thickness, stylist level, color complexity, and salon location.
About TONI&GUY Salon
TONI&GUY is a famous British hairdressing brand founded by brothers Toni and Guy Mascolo in Clapham, London, in 1963. Over the years, the brand expanded internationally and became known for professional education, creative haircutting, high-fashion styling, and salon innovation.
Today, TONI&GUY operates salons and academies around the world. The brand is especially respected for training stylists through its own education system, which helps maintain consistency in cutting, coloring, and styling techniques.
TONI&GUY is known for:
- Precision haircuts
- Professional blowouts
- Creative styling
- Advanced hair color
- Balayage and ombré
- Highlights
- Gloss and toning
- Hair relaxers
- Perms
- Olaplex treatments
- Conditioning treatments
- Smoothing treatments
- Bridal and event styling
- Salon education and academies
Toni & Guy Haircut Prices
TONI&GUY haircut prices depend on the stylist level. A Cut & Style starts at $65+ with a Director, $90+ with an Art Director, and $115+ with a Creative Director.
| Haircut Service | Starting Price |
|---|---|
| Cut & Style with Director | $65+ |
| Cut & Style with Art Director | $90+ |
| Cut & Style with Creative Director | $115+ |
| Children’s Haircut, 10 & Under | $55+ – $70+ |
Cut & Style
A TONI&GUY Cut & Style includes a professional haircut and styling finish. The service is designed around your face shape, hair texture, lifestyle, and desired look.
This service is good for:
- Classic haircuts
- Modern layers
- Long hair shaping
- Bob or lob styles
- Short haircuts
- Face-framing cuts
- Style refreshes
- Full hair transformations
Children’s Haircut
Children’s haircuts for ages 10 and under start from $55+ and may go up depending on stylist level.
Toni & Guy Blowdry Prices
A TONI&GUY blowdry starts from $45+ and may increase depending on stylist level, hair length, and styling needs.
| Blowdry Service | Starting Price |
|---|---|
| Blowdry with Director | $45+ |
| Blowdry with Art Director | $45+ |
| Blowdry with Creative Director | $55+ |
A blowdry is ideal when you want polished salon-finished hair without a haircut.
Blowdry styles may include:
- Smooth finish
- Volume blowout
- Soft curls
- Loose waves
- Sleek styling
- Everyday polished hair
- Event-ready finish
Toni & Guy Specialty Style and Updo Prices
Specialty styling and updos start at $75+ and may go up to $151+ or more depending on stylist level and style complexity.
| Service | Starting Price |
|---|---|
| Specialty Style / Updo with Director | $75+ |
| Specialty Style / Updo with Art Director | $90+ |
| Specialty Style / Updo with Creative Director | $151+ |
This service is best for:
- Weddings
- Proms
- Parties
- Formal events
- Photoshoots
- Bridal showers
- Graduation events
- Red carpet-style looks
The final price may depend on whether the style requires curls, braids, pins, extensions, accessories, or extra time.
Toni & Guy Hair Color Prices
TONI&GUY offers a wide range of technical color services. Prices depend on the colorist level and service type.
Color Gloss Prices
| Stylist Level | Price |
|---|---|
| Technician | $55+ |
| Technical Director | $65+ |
| Technical Creative Director | $70+ |
A color gloss helps refresh faded color, add shine, reduce dullness, and improve tone.
Tint Prices
| Stylist Level | Price |
|---|---|
| Technician | $65+ |
| Technical Director | $105+ |
| Technical Creative Director | $145+ |
Tint services are good for root coverage, gray blending, all-over color, and natural shade refreshes.
Lightener Prices
| Stylist Level | Price |
|---|---|
| Technician | $80+ |
| Technical Director | $120+ |
| Technical Creative Director | $160+ |
Lighteners are used for blonde work, pre-lightening, color lifting, and creative color preparation.
Ombré / Balayage Prices
| Stylist Level | Price |
|---|---|
| Technician | $130+ |
| Technical Director | $170+ |
| Technical Creative Director | $210+ |
Balayage and ombré are advanced color techniques that create a blended, dimensional, and modern hair color result.
These services are ideal for:
- Sun-kissed color
- Natural-looking brightness
- Low-maintenance grow-out
- Blended blonde
- Soft brunette dimension
- Face-framing brightness
- Modern color transformation
Because balayage and ombré require careful placement and blending, they usually cost more than basic tint services.
Toni & Guy Highlight Prices
TONI&GUY offers mini partial, partial, and full highlight services.
| Highlight Service | Technician | Technical Director | Technical Creative Director |
|---|---|---|---|
| Mini Partial Highlights | $65+ | $85+ | $105+ |
| Partial Highlights | $85+ | $110+ | $165+ |
| Full Highlights | $105+ | $145+ | $190+ |
Mini Partial Highlights
Mini partial highlights are a smaller highlight service. This is a good option for face-framing brightness or a small refresh between bigger color appointments.
Partial Highlights
Partial highlights focus on selected sections of hair, usually around the crown and face. They are more affordable than full highlights.
Full Highlights
Full highlights cover more of the head and create a brighter, more dimensional overall look.
Also Check:
Moxie Hair Salon Price List
Alexandra Soveral Clinic Price List
COCON Belgium Salon Price List
Toni & Guy Tint with Highlights Prices
| Stylist Level | Price |
|---|---|
| Technician | $115+ |
| Technical Director | $135+ |
| Technical Creative Director | $175+ |
Tint with highlights is a combination service. It is useful when you want base color coverage plus added brightness or dimension.
This service may be good for:
- Gray coverage with brightness
- Dimensional brunette color
- Blonde refresh
- Root coverage and highlights
- Multi-tone hair color
Toni & Guy Relaxer and Perm Prices
TONI&GUY also offers texture services such as relaxers and perms.
Relaxer Prices
| Stylist Level | Price |
|---|---|
| Technician | $75+ |
| Technical Director | $90+ |
| Technical Creative Director | $100+ |
Relaxers are used to reduce curl, smooth texture, or make hair more manageable.
Perm Prices
| Stylist Level | Price |
|---|---|
| Technician | $100+ |
| Technical Director | $130+ |
| Technical Creative Director | $175+ |
Perms are used to create curls, waves, body, or long-lasting texture.
Toni & Guy Olaplex Treatment Prices
Olaplex treatments are popular add-ons for clients who color, bleach, highlight, or heat-style their hair.
| Olaplex Service | Price |
|---|---|
| Color Treatments | $30 |
| Conditioning Treatments | $50 |
| Take Home for Retail | $30 |
Olaplex Color Treatment
The Olaplex color treatment costs around $30 and may be added to color services to help support hair strength during chemical processing.
Olaplex Conditioning Treatment
The conditioning treatment costs around $50 and helps improve the feel, softness, and manageability of the hair.
Olaplex Take Home
The take-home retail option costs around $30, helping clients maintain results between salon visits.
Toni & Guy Smoothing Treatment Prices
Smoothing treatments help reduce frizz, improve shine, and make hair easier to style.
| Treatment Area / Length | Timing | Price |
|---|---|---|
| Partial / Spot | 1 hr | $150+ |
| Short to Medium | 2 hrs | $300+ |
| Long | 3 hrs | $400+ |
Partial / Spot Smoothing
Partial smoothing starts at $150+ and is best for problem areas such as fringe, hairline, or frizzy sections.
Short to Medium Smoothing
Short to medium smoothing starts at $300+ and usually takes around 2 hours.
Long Hair Smoothing
Long hair smoothing starts at $400+ and may take around 3 hours or more.
Smoothing treatments are ideal for:
- Frizz control
- Humidity resistance
- Smoother blowouts
- Easier styling
- Softer texture
- More polished hair
Toni & Guy Cosmetic Services
TONI&GUY offers cosmetic application starting at $50+.
| Cosmetic Service | Price |
|---|---|
| Cosmetic Application | $50+ |
This service may be suitable for:
- Events
- Parties
- Photoshoots
- Bridal appointments
- Formal occasions
- Makeup refreshes
Availability may vary by salon, so confirm before booking.
TONI&GUY USA Salon Locations
TONI&GUY has salons in several U.S. locations, especially in Texas and Arizona, with select locations in Canada as well.
Notable locations include:
- The Shops at Clearfork, Fort Worth, TX
- Matlock, Arlington, TX
- The Galleria, Houston, TX
- West End Plaza, Lubbock, TX
- San Tan Village, Gilbert, AZ
- Sam Hughes Place, Tucson, AZ
- Tempe Marketplace, Tempe, AZ
- La Encantada, Tucson, AZ
- Preston Park Village, Plano, TX
- Queen West, Toronto, ON, Canada
To find the nearest salon, use the official TONI&GUY website or search “TONI&GUY near me.”
TONI&GUY Education and Academies
TONI&GUY is also known for professional education. The brand operates academies that train future stylists in cutting, coloring, styling, skin, nails, and professional salon techniques.
The education system helps maintain the brand’s reputation for:
- Precision cutting
- Technical color
- Creative styling
- Professional consultation
- Salon-ready training
- State licensing preparation
- Hands-on experience
This education focus is one reason the brand has remained influential in the salon industry for decades.
How Toni & Guy Pricing Works
TONI&GUY uses a level-based pricing system. Higher-level stylists and colorists usually charge more because they have more training, experience, and advanced technique skills.
Haircut Stylist Levels
| Level | Best For |
|---|---|
| Director | Standard professional haircut and styling |
| Art Director | More advanced haircutting and design |
| Creative Director | Premium creative haircutting and expert-level styling |
Technical Color Levels
| Level | Best For |
|---|---|
| Technician | Standard color services |
| Technical Director | More advanced color work |
| Technical Creative Director | Premium creative color, complex color, advanced techniques |
This structure allows customers to choose a service level based on budget and desired expertise.
What Affects Toni & Guy Salon Prices?
TONI&GUY prices may vary based on several factors:
- Salon location
- Stylist level
- Technician level
- Hair length
- Hair thickness
- Hair texture
- Color history
- Service complexity
- Product amount used
- Add-on treatments
- Smoothing treatment length
- Bridal or event styling needs
- Consultation results
For example, a Cut & Style with a Director costs less than a Cut & Style with a Creative Director. A mini partial highlight costs less than a full highlight or balayage.
How to Book a TONI&GUY Appointment
Appointments are recommended because salon availability can vary, especially for color, balayage, smoothing, and specialty styling.
Booking Steps
- Find your nearest TONI&GUY salon.
- Choose your service.
- Select stylist or technician level.
- Call the salon or book online if available.
- Ask for the latest price estimate.
- Confirm appointment date and time.
- Ask whether a consultation is required.
- Arrive a few minutes early for your appointment.
Walk-ins may be accepted when stylists are available, but booking ahead is the safest option.
TONI&GUY Cancellation Policy
TONI&GUY salons may request at least 24 hours’ notice for cancellations or changes. Late cancellations may result in a fee depending on the salon policy.
Always ask your salon about:
- Cancellation window
- No-show fees
- Deposit requirements
- Bridal booking policies
- Color consultation rules
- Late arrival policy
How to Save Money at TONI&GUY
TONI&GUY is a premium salon brand, but there are still ways to manage your salon budget.
| Saving Tip | How It Helps |
|---|---|
| Choose a Director Instead of Creative Director | Lower starting price for cuts |
| Book Mini Partial Highlights | More affordable than full highlights |
| Use Gloss Between Color Visits | Refreshes tone for less |
| Add Olaplex Only When Needed | Keeps final cost controlled |
| Ask for a Consultation First | Helps avoid surprise pricing |
| Maintain Color at Home | Extends time between salon visits |
| Book Early for Events | Avoids last-minute premium options |
| Confirm Total Before Service | Prevents unexpected add-on costs |
Is Toni & Guy Salon Worth It?
TONI&GUY can be worth it if you want professional haircutting, advanced color, strong stylist education, and a premium salon experience. The brand is especially good for clients who care about technique, consultation, and modern hair design.
TONI&GUY may be a good choice for:
- Precision haircuts
- Modern styles
- Blowouts
- Balayage
- Ombré
- Highlights
- Gloss
- Tints
- Lighteners
- Smoothing treatments
- Olaplex treatments
- Specialty updos
- Bridal styling
- Creative color
- Professional salon experience
If you only need a quick budget haircut, there may be cheaper salons. But for expert styling and high-quality technical services, TONI&GUY offers strong value.
Final Thoughts
The Toni & Guy Salon price list 2026 shows that TONI&GUY offers premium haircut, color, styling, smoothing, Olaplex, and cosmetic services in the USA.
A Cut & Style starts at $65+, blowdry starts at $45+, balayage starts at $130+, full highlights start at $105+, and smoothing treatments start at $150+ for partial areas. Prices increase with higher stylist levels and more advanced technical work.
For the most accurate pricing, contact your nearest TONI&GUY salon before booking and ask for a consultation for color, balayage, smoothing, or bridal services.
FAQs About Toni & Guy Salon Price List
1. How much is a Cut & Style at TONI&GUY?
A Cut & Style starts at $65+ with a Director, $90+ with an Art Director, and $115+ with a Creative Director.
2. How much is a children’s haircut?
Children’s haircuts for ages 10 and under start at $55+ and may go up to $70+ depending on stylist level.
3. How much is a blowdry at TONI&GUY?
A blowdry starts at $45+ and may cost more with a Creative Director.
4. How much is specialty styling or an updo?
Specialty styles and updos start at $75+ and may go up to $151+ or more.
5. How much is color gloss?
Color gloss starts at $55+ and may go up depending on technician level.
6. How much are tints?
Tints start at $65+ with a Technician and may reach $145+ with a Technical Creative Director.
7. How much are lighteners?
Lighteners start at $80+ and may increase based on colorist level and hair needs.
8. How much is balayage at TONI&GUY?
Ombré or balayage starts at $130+ and may go up to $210+ or more depending on colorist level.
9. How much are mini partial highlights?
Mini partial highlights start at $65+.
10. How much are partial highlights?
Partial highlights start at $85+.
11. How much are full highlights?
Full highlights start at $105+ and may go up to $190+ or more.
12. How much is tint with highlights?
Tint with highlights starts at $115+.
13. How much are relaxers?
Relaxers start at $75+.
14. How much are perms?
Perms start at $100+.
15. How much is cosmetic application?
Cosmetic application starts at $50+.
16. How much are Olaplex treatments?
Olaplex color treatments cost $30, conditioning treatments cost $50, and take-home retail is around $30.
17. How much are smoothing treatments?
Smoothing treatments start at $150+ for partial areas, $300+ for short to medium hair, and $400+ for long hair.
18. Do I need an appointment at TONI&GUY?
Appointments are recommended, but walk-ins may be accepted when availability permits.
19. Are TONI&GUY stylists trained?
Yes, TONI&GUY stylists are professionally trained through the brand’s education system and salon programs.
20. Does TONI&GUY offer bridal services?
Yes, bridal and customized event styling services are available upon consultation.

















